Local SEO Self-Audit
Tick the local-SEO basics you've got in place. See your score. The unticked boxes are usually what's stopping you ranking.
Local SEO Self-Audit
Tick what you've already done. Your score is the % of Google's local-ranking basics in place.
Your local SEO score
0 / 15
Tick the boxes above to see your score.
Frequently asked questions
What's the most important thing on this list? +
For service businesses: a verified Google Business Profile with 25+ reviews, the right primary category, and a NAP that matches everywhere. Those four alone do more than most "SEO" work.
I scored 9/15, am I doing well? +
Yes, ahead of most local competitors. The unticked items are usually the difference between page 1 and the top-3 "map pack" positions, which is where most of the clicks go.
How do I add LocalBusiness schema without a developer? +
WordPress plugins like Rank Math and Yoast Local generate the schema automatically. For static sites, your developer should add it as JSON-LD in the page head, takes 10 minutes.
Why do reviews matter so much? +
Google's local algorithm weights review count, recency and rating heavily. A business with 80 recent 4.7★ reviews will out-rank one with 12 stale 4.9★ reviews almost every time.
What's NAP and why does consistency matter? +
Name, Address, Phone, your core business identity. Google cross-references it across the web. If your phone is "0161 123 4567" on your site but "+44 161 123 4567" on Yell, that's a small but real ranking penalty.